Zoe Kravitz, known for her bold fashion choices and distinctive acting career, has taken the spotlight in a daring new campaign for Yves Saint Laurent’s Fall 2024 collection. The campaign, which also features Jeremy Allen White, star of the hit series “The Bear,” showcases Kravitz in a series of provocative outfits, highlighting the brand’s edgy aesthetic under the creative direction of Anthony Vaccarello.
The campaign, shared by Kravitz on her Instagram, features her in minimal clothing, embodying the seductive and avant-garde spirit of YSL. Her caption, “Saint Laurent by Anthony Vaccarello,” succinctly acknowledges the designer’s influence on the collection. In the video, Kravitz appears in thong underwear, lying on her stomach while wearing heels. She further accentuates the look by ripping her pantyhose, creating a dramatic reveal of her silhouette.
The video isn’t just about fashion; it exudes a cinematic quality reminiscent of artsy French films from the early 1980s. The black-and-white aesthetic, combined with the suggestive imagery, creates a mood of sophisticated decadence. Kravitz’s outfits include a see-through top and a skimpy bra, pushing the boundaries of conventional fashion advertising. The entire presentation is a testament to YSL’s fearless approach to fashion.
The campaign has garnered attention not only for its bold visuals but also for the reactions it elicited from celebrities. Blake Lively humorously commented on Kravitz’s Instagram post, saying, “Bummer they couldn’t find anyone hot to star in this video,” while Cara Delevingne simply wrote, “BUTT,” highlighting the video’s provocative nature.
The video delves into various vices, portraying scenes of Kravitz drinking, smoking, and engaging with playful, yet controversial, imagery. At one point, she is seen in a moment of self-indulgence, playing with herself on a table while eating French fries—a juxtaposition of the mundane and the sensual that adds to the video’s allure. The campaign also features Kravitz interacting with a large dog by a pool, set against the backdrop of a mid-century modern home. This setting, along with the fast cars and sultry vibes, evokes a James Bond-esque atmosphere, merging luxury with intrigue.
The campaign has drawn comparisons to the iconic 1980s film “9 1/2 Weeks,” starring Kim Basinger and Mickey Rourke. The film was known for its intense and sensual scenes, focusing more on physical attraction than emotional connection. Similarly, the YSL campaign emphasizes sensuality and visual appeal, creating a modern interpretation of classic erotic cinema.
Zoe Kravitz has been a prominent figure in both the fashion and film industries. She is perhaps best known for her role in the critically acclaimed HBO series “Big Little Lies.” Her acting debut came in the romantic comedy “No Reservations,” but she gained widespread recognition with her portrayal of Angel Salvadore in “X-Men: First Class.” Kravitz has since starred in major franchises, including “The Divergent Series” and “Fantastic Beasts.”
Jeremy Allen White, known for his role as Lip Gallagher in the long-running series “Shameless,” has continued to build his career with performances in projects like “The Bear.” His appearance in the YSL campaign alongside Kravitz adds a new dimension to his public persona, highlighting his versatility as both an actor and a model.
The campaign arrives amid news of Kravitz’s engagement to actor Channing Tatum, known for his roles in “Magic Mike” and “21 Jump Street.” The couple reportedly grew closer while working together on the upcoming horror film “Blink Twice.” In a recent interview, Tatum expressed his deep connection with Kravitz, suggesting that their shared experiences in the creative process have strengthened their bond.
“Our relationship was sort of born inside of the creative process,” Tatum said. “It was just easy. Making movies is hard, and that was what brought us together and made us really feel like we’re very connected.”
The Yves Saint Laurent Fall 2024 campaign starring Zoe Kravitz and Jeremy Allen White is a bold, provocative exploration of fashion, sensuality, and cinematic artistry. As Kravitz continues to break boundaries in both her acting and modeling careers, this campaign serves as a testament to her fearless and dynamic presence in the entertainment industry.
