We’ve all been there—playing a game and finding ourselves stuck on a challenging level that we just can’t beat, no matter how many times we try. After countless failed attempts, frustration sets in, and we finally decide to take a break. Surprisingly, when we come back later, we clear the level on the first try. It’s like a reset button for our minds. Turns out, sometimes all we need is a break.
The gaming community recently got a powerful reminder about the value of taking breaks, thanks to one of Australia’s most popular gaming influencers, Loserfruit (also known as Kathleen Belsten). In a recent campaign with KitKat, Loserfruit brought attention to the benefits of pausing during gameplay to recharge, improve focus, and ultimately play better. The initiative highlights research showing that nearly 57% of Australian gamers play for up to 10 hours straight without taking a single break. This practice, while common, can lead to fatigue and lower performance.
In an exciting twist, KitKat teamed up with top Australian gamers to promote their message that a well-timed break is essential for peak performance. Limited edition KitKat bars were given to fans who joined in the campaign, encouraging them to take breaks during gaming sessions.
Here’s a deeper look at Loserfruit, her journey in the gaming world, and her recent collaboration with KitKat to encourage gamers to take mindful breaks.
Loserfruit, whose real name is Kathleen Belsten, is a powerhouse in the gaming community. She’s one of Australia’s top Twitch streamers and has become a well-known personality globally. With a large, dedicated following, Loserfruit has built a reputation for her entertaining content, skillful gameplay, and warm, relatable personality.
Since she started her streaming journey, Loserfruit has grown her Twitch channel into one of the most-watched platforms in Australia. Her reach extends beyond gaming, with followers who appreciate her humor, energy, and the positivity she brings to her streams. She is celebrated for her versatility, streaming everything from popular battle royale games like Fortnite to variety content that lets her connect with her audience in unique and creative ways.
But Loserfruit isn’t just popular for her streams. She has made waves across multiple platforms, and her influence has even led to her own Fortnite skin—an honor given to only a few in the gaming community. Her skin in Fortnite has become an iconic symbol for her fans, allowing players worldwide to sport her look while battling it out in-game. Loserfruit’s achievements speak to her talent, dedication, and genuine connection with her audience.
We all know gaming can be addictive, especially with endless rounds and quests that keep players engaged for hours. A recent study highlighted that over half of Aussie gamers (57%) play for up to 10 hours or more without taking a single break. With such long gaming sessions, it’s not surprising that many gamers reported losing focus, feeling tired, or even struggling to maintain their best performance.
The study revealed some common reasons why gamers avoid breaks. Almost half of the players (49%) said they lose focus, 37% admitted they could lose a game if they took a break, and 14% mentioned it could affect team dynamics. However, the data also showed that stepping away mid-game can actually be beneficial. Gamers who take breaks report feeling less tired and show improvements in focus, productivity, and overall performance. Almost 45% of participants said that breaks helped them regain their energy and play better.
This is where KitKat’s “Have a Break” campaign steps in, encouraging gamers to refresh themselves instead of enduring long hours of non-stop gaming. By partnering with notable Aussie gamers, KitKat hopes to promote a healthier and more balanced approach to gaming.
Loserfruit joined forces with KitKat to bring this message to life. During a recent stream on Twitch, she surprised her viewers while playing Fortnite Chapter 5 Season 4 by announcing a timed break event. When Loserfruit took a break from her stream, she introduced the KitKat Break Chair—a unique setup complete with a QR code that encouraged viewers to pause and recharge.
Loserfruit’s words during the stream reinforced this message: “Timing is everything when it comes to gaming. If you take a break too early, you risk losing the game, but wait too long, and you end up fatigued and not playing at your best.” For Loserfruit, breaks are an essential part of her routine. She often steps away during queue times or between rounds, allowing her to recharge with a snack and come back ready to play at her peak. This habit has not only helped her maintain her performance but also serves as a model for her fans.
KitKat’s involvement goes beyond just a campaign. According to Melanie Chen, Nestlé’s Head of Marketing for Confectionery, KitKat has always encouraged people to “have a break.” With this gaming initiative, they are taking that idea into the digital world. “We’re on a mission to help Aussies stay on top of their game(-ing),” she shared, emphasizing that the KitKat Break Chair was designed as a “disruptive reminder to have a break.” The campaign has been met with enthusiasm from fans, as seen in the positive response to Loserfruit’s stream.
The partnership with Loserfruit is part of a larger effort by KitKat to encourage players to step back from their screens, take a breath, and return feeling refreshed. Not only does this support players’ well-being, but it also aligns with KitKat’s philosophy of taking breaks to perform at our best—whether in gaming or life.
For those who missed Loserfruit’s Fortnite stream, there’s good news. KitKat is extending this initiative throughout the month, giving fans additional opportunities to join in on the fun. Gamers can watch out for other popular Aussie streamers who will also be taking breaks in the KitKat Break Chair. By participating, fans have the chance to win their own limited-edition Loserfruit KitKat or even the coveted KitKat Break Chair designed by Secret Labs, valued at $919.
Whether you’re an occasional gamer or a dedicated streamer, the KitKat and Loserfruit collaboration serves as a reminder that taking a break is not just about pausing a game; it’s about improving focus, boosting energy, and coming back stronger. So the next time you find yourself losing steam in the middle of an intense gaming session, take a page out of Loserfruit’s playbook. Step away, grab a snack, and you might just return to the game feeling refreshed and ready to win.
By celebrating the importance of breaks in gaming, Loserfruit and KitKat are not only advocating for better gaming habits but also reminding us all that sometimes, a pause is exactly what we need to reach our full potential.
