Jade Thirlwall, known for pushing boundaries with both her music and style, made a powerful statement with her bold appearance in her latest music video for Midnight Cowboy. As the singer embarks on her solo career, she isn’t holding back in embracing her body and artistic freedom.
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In the music video, Jade strips down to a white vest top that becomes see-through as she dances in fountains of water, letting her body move freely to the rhythm of the sultry, R&B-inspired track. The choreography and water-drenched sequences emphasize the raw energy and sensuality of the song, making her appearance both daring and unapologetic.
Her choice to flaunt her figure while embracing a wild, cowboy-themed aesthetic demonstrates her willingness to take creative risks. The soaked-through top, revealing just enough to be provocative without crossing into overtly explicit territory, adds to the visual impact. It’s a perfect match for a song about owning one’s sexuality, something Jade has openly embraced in her solo work.
The decision to feature Ncuti Gatwa, known for his role in Sex Education, adds another layer of boldness to the video. His spoken-word sections elevate the playful yet confident vibe of the music. Gatwa’s proclamation, “Ladies and gentlemen, theys and thems, hold on tight,” at the beginning of the song sets the stage for a wild, no-holds-barred performance. Jade’s decision to collaborate with Gatwa reflects her keen sense of modern, inclusive culture, making her video more than just about music—it becomes a statement of individuality and fearless self-expression.
The overall visual of Midnight Cowboy is a blend of audacious fashion and attitude, which Jade has embraced fully as part of her transition to a solo artist. This bold move fits into her larger narrative of not wanting to play it safe, which she’s discussed previously. In a world where pop stars are often under immense pressure to conform, Jade has chosen to use her platform to assert herself in a powerful way.
The fans’ reactions have been overwhelmingly positive, celebrating her boldness. The music video received more than 137,000 views within the first few hours of its release, and fans have taken to social media to praise Jade’s creativity. One fan commented, “Jade decided to be a trend rather than follow one,” highlighting how her bold appearance in the video has set her apart from her contemporaries.
This boldness in her visual style reflects Jade’s overall artistic vision. She has consistently talked about her desire to break free from expectations and craft music that is uniquely hers. In her debut solo single Angel of My Dreams, she set the tone for her solo career, and Midnight Cowboy continues to build on that foundation by showcasing her willingness to embrace her sensuality and creative expression.
Jade’s solo era has also sparked conversations about her broader influence as a pop artist. As she continues to release music that reflects both her personal and artistic growth, her image has become an integral part of her message. Her boldness in the Midnight Cowboy video aligns with a larger trend of artists embracing their individuality and refusing to be boxed into conventional roles, something Jade has been keen on throughout her career.
Even during her time with Little Mix, Jade often stood out for her eclectic fashion choices and outspoken personality. Now, as a solo artist, she’s leaning even more into that fearless persona, using her music videos and performances as platforms to express herself in ways she couldn’t before.
As her music continues to evolve, Jade’s bold style and audacious choices in her visuals show a clear progression from her Little Mix days. She’s no longer just one member of a pop group—she’s emerging as a solo force to be reckoned with. By embracing her sexuality, taking creative risks, and collaborating with groundbreaking artists like Ncuti Gatwa, she’s signaling to the world that her solo career will be anything but predictable.
In Midnight Cowboy, Jade Thirlwall is more than just a pop star. She’s a performer, a creative force, and an artist willing to take bold risks to craft something that reflects her true self. The combination of her audacious fashion choices, water-drenched choreography, and sultry R&B beats create a music video that’s both visually stunning and deeply personal, marking the next chapter in her ever-evolving career. As she continues to drop new music and videos, fans and critics alike can expect more moments where Jade pushes the boundaries of what it means to be a solo artist in today’s music industry.
